How do you set your company apart from other brands? How do you sell people a product theyre not used to? And how is all that possible without a marketing department? John Schoolcraft, Chief Creative Officer at Oatly, has an answer to all these questions.In 2012, together with CEO Toni Petersson, Schoolcraft began to transform a 30-year-old maker of oat drinks into a worldwide movement devoted to promoting a more sustainable lifestyle. We caught up with Schoolcraft atTNW 2022and learned howOatly created a thriving marketing strategy without a marketing department. If youd like to get his insights in full, check…
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