The Super Bowl is advertisings biggest, glitziest stage.
Big name advertisers from Netflix to Google are paying as much as $7 million for a 30-second spot during the big game on Sunday, in order to capture the attention of the roughly 100 million viewers who tune in each year.
In order to get as much as a return on investment for those millions, most advertisers release their ads in the days ahead of the big game to get the most publicity for their spots. In the ads released so far, actor Miles Teller dances to customer-service hold music for Bud Light, Will Ferrell crashes popular Netflix shows like Bridgerton in a joint ad for GM and Netflix; and Alicia Silverstone reprises her Clueless character for online shopping site Rakuten.
Actress Melissa McCarthy stars in a musical number for the travel site about her desire to go on a trip somewhere, anywhere.
Actor Miles Teller (Top Gun: Maverick) and his wife Keleigh Sperry Teller dance to customer service hold music while drinking a Bud Light.
In a regional ad, a diverse group of people share a six-pack of Budweiser a voiceover by Kevin Bacon showcases the six degrees of Bud. Although hes not shown, the ad is a nod to the Six degrees of Kevin Bacon meme the idea that anyone in the entertainment business can be linked to Kevin Bacon in six connections.
A mountain man talk talks about surviving the outdoors in an ad that stars singer Sarah McLachlan spoofing her well-known and oft mocked animal-advocacy ad that uses her song Angel.
Singer Nick Jonas returns for the second year in an ad that highlights Dexcoms glucose monitoring system.
Super Bowl regular Procter & Gamble promotes its Downy Unstopables brand in an ad showing actor Danny McBride who wants to go by Downy McBride.
The online betting site shows stars including skateboard mogul Tony Hawk and singer Ludacris discussing DraftKings free bet offer at a party at actor Kevin Harts house.
Actor and comedian Will Ferrell drives different GM electric vehicles through different Netflix shows, including Bridgerton and Stranger Things, to announce that Netflix will feature electric vehicles in its original shows.
The mayo brand shows actors Jon Hamm and Brie Larson in a fridge with a jar of Hellmanns mayo to drive home the point that Hellmanns would go well with a ham and brie sandwich.
Michelob Ultras two ads are set at Bushwood Country Club, the fictional country club in Caddyshack, and star a bevy of stars and athletes: tennis great Serena Williams, actor Brian Cox, Dallas Cowboys quarterback Tony Romo, soccer player Alex Morgan and boxer Canelo Alvarez.
The Frito-Lay brand recreates Breaking Bad with Bryan Cranston and Aaron Paul but this time the duo are cooking up the PopCorners snack in their RV instead of anything illicit.
Anyone can get their hand stuck in a Pringles can, according to Pringles latest Super Bowl ad effort, including singer Meghan Trainor.
The online shopping site tapped Clueless stars Alicia Silverstone and Elisa Donovan to recreate a scene from the 1995 hit and convey that Rakuten gives shoppers cash back on purchases. Designer Christian Siriano also appears as a student.
Ubers ad for its membership program Uber One shows hip hop mogul P. Diddy working to create a hit song for Uber One. The ad features singers of famous hits, including Montell Jordan (This is How We Do It), Kelis (Milkshake), Donna Lewis (I Love You Always Forever), Haddaway (What is Love) and Ylvis (What Does the Fox Say).
In the first Super Bowl ad from the enterprise software company, actual rock stars Ozzy Osbourne, Billy Idol, Joan Jett and others complain that office workers shouldnt call each other rock stars.
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