Tesla Inc. Chief Executive Officers Elon Musks request to get his upcoming securities fraud trial moved out of San Francisco was rejected by a judge, who overrode a spirited argument that Musk faces a biased jury pool in the Bay Area.

The decision means the high-stakes civil trial moves forward with jury selection next week.

Musk argued the jury pool is biased against him, citing about 200 returned juror questionnaires showing that 82% of all the prospective panelists in the Bay Area who have an opinion of the billionaire view him negatively. 

The trial centers on Musks tweets in 2018 about taking Tesla private. His lawyers argued much of the bias he faces in San Francisco concerns his use of the social media platform, and his honesty on it, and they emphasized that his reputation in the city has been damaged by negative reporting about his make-over of Twitter Inc., which he bought in October for $44 billion.

US District Judge Edward Chen expressed confidence during a hearing Friday that that an impartial panel can be chosen and alluded to how a fellow judge in a nearby courthouse was able to assemble an unbiased jury for the criminal trial of disgraced Theranos Inc. founder Elizabeth Holmes.

The proof is in the pudding, Chen said. While Musks lawyers pointed to the negative responses in the questionnaires, Mr. Musk does have a lot of fans out there. 

Some questionnaire responses were neutral and others were mixed, while some potential jurors were not so hot about how hes handling Twitter, Chen said.

Alex Spiro, a lawyer for Musk, argued that amid all the media controversy around Musk, we dont think we can get a fair trial in this district, period, full stop. 

The media reports are character assassinations, Spiro added. The flavor and tenor of the character reporting is about a human being who is making firing decisions at Twitter. He said it doesnt dissipate through evidence presented at trial.

Musks lawyers suggested the trial could be transferred to Texas, where Musk moved Teslas headquarters to Austin about a year ago. 

Its rare for cases, especially civil lawsuits, to be transferred to another district due to pretrial publicity, said Tim Crudo, a securities and criminal defense lawyer. You really have to show that the jury pool is so tainted that you cant get a fair trial.

Investors allege Musks August 2018 tweets about taking the electric-car maker private with funding secured were indisputably false and cost them billions of dollars by spurring wild swings in Teslas stock price. Musk has maintained that Saudi Arabias sovereign wealth fund had agreed to support his attempt to take Tesla private.

Musks request to change the trials location produced a heated and sarcastic exchange between lawyers for Musk and attorneys representing the investors. The shareholders said in a court filing that none of the would-be jurors work for Twitter, and only two or three prospective panelists know someone employed by the company.

The potential for bias arising out of Musks management of Twitter is non-existent, they said. In another court filing, they said Musk attracts negative attention everywhere, including Texas. They pointed to a story last month in the Austin Chronicle listing Musk as the No. 1 worst resident of Austin.

Chen panned the idea of transferring the case to Austin, saying that city has no connection to the case. 

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