Silicon Valleys wave of layoffs and hiring freezes amid a faltering economy reflect Big Tech acknowledging a new reality, investment bank Jefferies said in a Wednesday research note. 

Thats frightening, but what does that mean?

The new reality is that demand is fading, Brent Thill, the lead analyst on the note, told Fortune. And employee hirings have been so brisk that if were effectively headed into a recession, its only inevitable that were going to have more cuts.

Around 210,000 tech employees have been laid off this year, with a whopping 40% of them coming in the fourth quarter, analysts wrote, citing data from TrueUp. Jefferiess analysis found the average company in its internet and software coverage universe has 36% fewer job listings now than at the start of this year. Thill said its a signal of the excess that tech brought on during a period of easy money.

Among the tech megacaps, Meta announced its plan to lay off 11,000 employeesa 13% headcount reduction. Amazon has started layoffs of a reportedly similar size, although its still unclear how big the company will ultimately go. Meanwhile, Microsoft has announced two rounds of layoffs this year, with the latest in October cutting 1,000 jobs.

Google is the only mega-cap tech company that has not announced layoffs, Jefferies pointed out, although it noted that it implemented a hiring freeze earlier this year. 

Youre seeing continued evidence that large, medium, and small companies are all in a rationalization period of whats happening, Thill said, adding that the demand is not there and their cost pressures are out of line. The Jefferies note contrasted these big three firms headcount in contrast with their falling revenues, illustrating the mismatchand the rationalization that needs to happen.

Google, Meta, and Amazons headcount growth versus revenue growth.

Courtesy of Jefferies

And the reductions in headcount stem from overhiring during the pandemic, which the analysts note are needed to regain operating efficiency with a headcount that matches current demand trends. 

If your revenue per employee is failing because revenue is not there, then you slow headcount, Thill said. 

And both Amazon and Meta underperformed in their third quarter earnings of this yearquite a shift from their pandemic-era success. 

I think this is kind of what really separates the true athletes from the amateurs, he said, reminiscent of Warren Buffetts famous swimming naked aphorism about how a down market exposes a lot of things. Still, Thill said there will be more layoffs to come, and he doesnt know how big that number will getbut its going to be a lot higher. 

If youre in tech, buckle upits gonna be a tough ride, he said. And you better make sure you show up on the top of the efficiency page because theyre looking and this isnt the first wave of cuts.

Jefferies house view is that the economy will head into a recession in the third quarter of next year. So the recession hasnt even hit, Thill said, and technology companies have been notoriously too bullish.

Were not trying to be dramatic, he said. Were not trying to draw attention. Were just trying to be realistic, which is [that] these companies have to get the cost structure in line because in the economic downturn, if they cant control the revenue, theres only one thing that they can control. And thats expense. And the number one expense in tech are the people.

Still this new reality for the tech industry is a natural part of an economic downturnand tech is not immune, Thill said.

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