Peloton wants to be known as more than just an exercise bike company and its revamping its app to achieve that goal. The company will offer users three tiers, including a new free one and a premium level that costs $24 per month. With this brand relaunch were reflecting the vibrancy and fullness of everything Peloton has to offer to everyone, said Leslie Berland, Pelotons Chief Marketing Officer in a statement. Were shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future.
The free app will feature more than 50 classes in a dozen fitness categories. Live classes will not be included, but the featured classed will be refreshed regularly.
The middle tier is much the same as it was before the revamp. For $13 per month, users will have unlimited access to thousands of classes in a variety of categories, including yoga, outdoor walking and mediation. Theyll also be able to take up to three equipment-based cardio classes each monthand will be able to take part in Pelotons Challenges.
The $14 monthly tier offers unlimited access to virtually everything Peloton offers, including thousands of classes that can be taken on an indoor rower, bike or treadmill.
The app will also feature a Gym mode, giving users access to guided workouts in fitness centers.
The new app tiers and Gym functionality are available now. However, if youre planning to continue using the Peloton-branded equipment, the app will not replace the $44 per month subscription fee users currently pay.
