For decades after its invention in the early 19th century, photography was not considered art. By the late 1850s, French art critic Charles Baudelaire was calling the photographic industry arts most mortal enemy.

Today we face a similar issue: Can A.I.-generated images be considered photography? And do they threaten photographers and other artists? 

One thing is already clear: The art world cannot ignore artificial intelligence. 

Last month, an image depicting two women (see below) took the top prize in the creative category of the prestigious Sony World Photography Awards, only for the winning artist to make clear he produced the work with an A.I. tool, not a camera.

Berlin-based artist Boris Eldagsen explained on his website that he applied to the contest as cheeky monkey to find out whether photography competitions are prepared for A.I. images to enter.

They are not, he concluded. We, the photo world, need an open discussion. A discussion about what we want to consider photography and what not. 

Eldagsen produced the imageentitled Pseudomnesia: The Electricianusing DALL-E 2, made by OpenAI, the same Microsoft-backed venture behind the A.I. chatbot ChatGPT and its successor GPT-4. 

The Electrician by Boris Eldagsen, co-created with DALL-E 2

His enthusiasm for A.I. image generatorsothers include Midjourney and Stable Diffusioncomes through in a Scientific American interview published Friday: When A.I. generators started, I was hooked from the very beginning. For me, as an artist, A.I. generators are absolute freedom. Its like the tool I have always wanted.

But he sees the tools as being distinct from photography. In rejecting his prize, he wrote: A.I. images and photography should not compete with each other in an award like this. They are different entities. A.I. is not photography. Therefore I will not accept the award.

Eldagsen said in the Scientific American interview that its time for some new terminology.

One thing I propose is to clean up the terminology and not call realistic A.I. art A.I. photography anymore, because its not photography. And one suggestion that came out of the community was promptography, and I just love it. It is large enough to encompass that the result can look like a drawing, like a painting, like a photo.

Last year, a work entitled Théâtre Dopéra Spatial, created with Midjourney, controversially took home the blue ribbon in the Colorado State Fairs contest for emerging digital artists. The creator, Jason M. Allen, defended his win, even as purists said he cheated and argued not enough skill was involved. 

Promptography would seem suitable for the winning entries of both Eldagsen and Allen. Each artist spent considerable time and effort experimenting with the A.I. image generators and finding just the right prompts to create their art.

Eldagsen told Scientific American, The only thing I can say is that the easy answers on both sidesthose who want to go back to analog times and those who say promptography is photographyare nonsense. We need to think deeper than that.

Do photography and promptography belong in the same museum, festival, gallery, or competition? Its very complex, he said. I dont have any answer for that.


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