It seems that Mark Zuckerberg has taken his eye off the metaverse for the time being and is instead focussing on the topic of the moment: artificial intelligence.
The top team at social media giant Meta sees A.I. contributing to the metaverse in time, but currently, their focus is to deploy the technology to improve their advertising offering.
Thats according to Andrew Bosworth, Metas chief technology officer, who told Nikkei Asia that the company will commercialize its generative artificial intelligence by Decemberjoining a host of other businesses who deployed A.I. products for real-world use in a frenzied first few months of 2023.
Bosworth said that he, as well as CEO and chairman Zuckerberg and Chief Product Officer, Chris Cox, were spending most of their time working on a newly-formed A.I. team.
He added: We feel very confident that we are at the very forefront. Quite a few of the techniques that are in large language model development were pioneered [by] our teams.
The Reality Labs team leader added Meta had been investing in A.I. for over a decade and claims to have one of the leading research institutes in the world.
The technology being worked on by the team formed a few months ago canlikeChatGPTinstantly create sentences but also images.
It will be deployed to improve Metas advertising offering, with Bosworthknown to staff as Bozexplaining that instead of a company being pushed to use a single image for a campaign, they can ask the AI to make images for my company that work for different audiences.
That will save time and money.
The rollout to make advertising with Meta more attractive will be a lynchpin for the companys revenue model as a whole.
Advertising is the companys main revenue stream, having brought in nearly $115 billion in 2021, $112.6 billion in 2023, and estimates of $121.9 billion in 2023 according to market researchers eMarketer.
Meta against A.I. resistance from Big Tech chiefs
The Facebook and Instagram owner refuses to be deterred by calls to halt progress on developing large language models more intelligent than Chat-GPT4.
Tesla and Twitter CEO Elon Musk and Apple cofounder Steve Wozniak recently signed an open letter calling for a ban on further work until regulation parameters can be put in place.
Yet like Microsoft cofounder Bill Gates, Bosworth isnt sold on the plan.
His response to the petition, he said, is no.
He explained: I think its very important to invest in responsible development and we do that kind of investment all the time. However, its very hard to stop progress and make the right decisions on what changes you would make.
Very often you have to understand how technology evolves before you can know how to protect and make it safe. And so I think, not only is it unrealistic, I dont think it would be effective.
His words echo that of Gates, who told Reuters Monday: Clearly theres huge benefits to these thingswhat we need to do is identify the tricky areas.
Back to the Metaverse
Meta has expressed it wants to tie in its A.I. work with its much-maligned vision for the virtual reality world of the metaverse.
Zuckerberg has been criticized in the past for a blind pursuit to make the digital world a success, despite the dream proving an eye-watering costly endeavor.
Apparently unaffected by the Metaverse bill creeping above $36 billion between 2019 and 2022 alone, Bosworth outlined that A.I. could help develop the landscape within the virtual reality.
So previously if I wanted to create a 3D world, I needed to learn a lot of computer graphics and programming, he said.
In the future, you might be able to just describe the world you want to create and have the large language model generate that world for you. And so it makes things like content creation much more accessible to more people.
A.I. launches from the likes of Alphabet-owned Google and Microsoft havent come off without a hitch, with Googles Bard flunking questions asked by Fortune, while Microsofts Bing told users it wanted to be alive.
For Meta, it seems the staff who have avoided being laid off so far have already come up with a way to test the metaverse in a practice known as dog-fooding, where employees strap on a Meta VR headset and explore the platform for errors in what is known as a meta quest.
