Its starting to look like ChatGPT and its A.I. ilk are going to change digital journalism the way the internet changed the printed newspaper. This week, Mathias Döpfner, the billionaire CEO of German media group Axel Springerwhich owns German newspapers Bild and Welt as well as Politico and an 88% stake in Insider, among other propertiessaid he believes his companys future lies in A.I. In an internal memo to employees seen by multiple outlets, he announced significant job cuts in production, layout, proofreading and administration and warned journalists that the burgeoning tech might take their jobs.
Artificial intelligence has the potential to make independent journalism better than it ever wasor simply replace it, he wrote, The Guardian reported Tuesday.
Döpfner argued that A.I. will be able to aggregate information for breaking news stories faster than any human ever could, which will make many journalists positions obsolete. The news comes after Buzzfeed announced last month that it plans to begin using A.I. systems to create content including quizzes and short stories for subscribers, causing the companys beaten down stock to soar. A.I. has already been used for years in the fastest-moving breaking newsrooms, including both the Bloomberg and Reuters newswires. Döpfners memo did not touch on those systems, which do not generate paragraphs of text as ChatGPT does, but rather locate and publish financial figures, such as earnings in quarterly reports.
Still, Döpfner explained that he doesnt believe A.I. will replace the entire profession of journalism, noting that exclusive, quality content remains irreplaceable and is going to become even more critical to success for publishers and journalists will still be needed to help discern the true motives of people. The CEO added that investigative journalism, original commentary, and exclusive stories should be the focus of the profession moving forward.
Despite his warnings about A.I., he clarified that editorial staff are not yet a part of Döpfners proposed staff cuts, and he said he is being guided by a sense of fairness and humanity as he rightsizes the media companys workforce for a new era.
Understanding this change is essential to a publishing houses future viability, he wrote. Only those who create the best original content will survive.
The critics and calls for regulation
Nvidia CEO Jensen Huang argued last month that A.I. is at an inflection point after the release of OpenAIs ChatGPT in November of last year. The buzzy new A.I. platform amassed 100 million users in just over two months, leading Microsoft to invest $10 billion in OpenAI and implement its tech into their Bing search engine.
After the move by Microsoft, companies worldwide now have a a sense of urgencyto develop and deploy A.I. strategies, according to Huang. And to his point, mentions of the word A.I. on corporate earnings calls surged 77% from a year ago this earnings season.
But critics worry about the dark side of the A.I. revolution. A.I. systems are still far from perfect and have a tendency to simply make stuff upsomething researchers have labeled a hallucinationand were already seeing the real world effects.
A flood of article submissions created by ChatGPT that were riddled with errors forced the U.S. scientific magazine, Clarkesworld, to stop accepting submissions last month; teachers across the country are scrambling to find new ways to detect A.I.-enabled cheating; and A.I. generated voices have already captured positions from voice actors on Youtube and in some TV shows and movies.
Oh, and Allen & Overy, the seventh largest law firm in the world, also just hired a new legal clerk, Harvey. Hes an A.I. bot that can help with due diligence, litigation, and compliance, and hes going to be working in 43 offices simultaneously.
The prospect of job losses for Americans due to A.I. has some politicians, including Vermont Senator Bernie Sanders, arguing that the technology should be heavily taxed and regulated.
If workers are going to be replaced by robots, as will be the case in many industries, were going to need to adapt tax and regulatory policies to assure that the change does not simply become an excuse for race-to-the-bottom profiteering by multinational corporations, Sanders wrote in his new book Its OK to Be Angry About Capitalism.
Even the creator of OpenAI, Sam Altman, warned last month that A.I. is not far away from potentially scary capabilities. Altman worries how people of the future will view us if A.I. is allowed to expand unchecked, arguing that regulation will be critical as the technology rapidly integrates into society. But he noted Pandora is already out of the boxthe world will have to learn to co-evolve.
Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.
