Apple is cutting back on ordering key products in the face of weakening demandhere's why analysts are still bullish on the company
Until recently, Apple managed to avoid most of the fallout from rising interest rates and high inflation that led so many of its Big Tech peers to crater in 2022. But over the past month, production delays and concerns that demand for tech products is fading as the global economy weakens have sent the companys stock down nearly 15%.
And this week, investors got more evidence of the demand slowdown when Apple told its suppliers to make fewer components for key products including Macs, iPads, and AirPods, Nikkei Asia first reported, citing sources at tech component suppliers.
Apple did not immediately respond to Fortunes request for comment about any slowdown.
Wedbush tech analyst Dan Ives, who has long been an Apple bull, said in a Wednesday note that Apples production slowdown reflects a softer consumer backdrop and that demand concerns are now a clear overhang for the stock. And CFRA Researchs tech analyst Angelo Zino said in a Tuesday note that he wasnt shocked by the news that Apple was slowing its ordering of components as the company is facing a more challenging environment.
But despite demand issues and a potential recession, both Ives and Zino remain bullish on Apples long-term prospects, arguing that the companys cash flows remain steady, it has a management team that rarely makes mistakes, and offers growth potential in key areas like augmented reality.
While tech stocks remain enemy #1 on the Street due to rising interest rates that make investing for future growth more costly, Ives still believes Apple is a winning long-term investmentas do many Wall Street analysts.
Still bullish
Apples average 12-month price target on the Street is just over $176, representing a potential upside of nearly 40%, according to data from TipRanks. But concerns about the global economy have led many analysts to cut their price targets for Apples shares in recent weeks.
Even Ives slashed his price target from $200 per share to $175 on Wednesday, citing an uncertain environment that has caused demand headwinds.
The tech bull said that Apple may be forced to cut its iPhone orders over the next few quarters, but he still believes the company remains a Rock of Gibraltar name for investors and the latest slowdown in demand is merely a short-term issue.
Apple remains our favorite tech name and we maintain our outperform rating, he wrote.
Apples demand problem is a relatively new development. Just months ago, lockdowns at key factories in China of Apples biggest iPhone supplier, Foxconn, led to production issues, leaving the company millions of iPhones less than what it needed for customers.
Ives noted that Apple was unable to meet demand for between 8 million and 10 million iPhones in the December quarter due to these shutdowns and other supply chain issues, and argued those sales will likely shift to 2023.
We believe the overall demand environment is more resilient than the Street is anticipating and thus we believe baked into the stock is a massive amount of bad news ahead, he wrote.
Zino also noted that Apple has historically cut its hardware purchases after the holidays, so the latest ordering slowdown may be more seasonal in nature.
He added that COVID supply constraints have been largely addressed, but Apples stock may still have further to fall in the near-term as earnings estimates will likely need to be revised lower in the first quarter due to the weakening economy.
Still, Zino believes Apples shares will be at $165 by the end of the yeara roughly 30% jump from Wednesdays levels. He notes that the company produces over $100 billion in free annual cash flowor cash available to pay creditors, dividends, and interestthat gives it a stable income to weather any potential recession.
Investors should embrace this opportunity, he wrote.
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